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New brand corners:

A Pop-Up store in Paris and Shop-in-Shops abroad

Events & Meetings

In 2021, LAFUMA MOBILIER products can be found at the BHV Rivoli for the second year running! In the last two years the brand has also been developing the Shop-in-Shop concept, which is now expanding in Europe.

LAFUMA MOBILIER is back in the mythic BHV (Bazar de l'Hôtel de Ville)!

LAFUMA MOBILIER is again set up in BHV Marais on the Rue de Rivoli, in the garden area in the first basement. Our deckchairs, lounge chairs including the iconic Relax and its "Zero Gravity" position are presented as part of a 30 m² Pop-Up Store. Until July 30th 2021, come and discover this brand corner and find the ideal piece to complement your small space or balcony.

New Shop-in-Shop concept

Previously reserved for brands such as Printemps or Les Galeries Lafayette, the Shop-in-Shop concept is becoming more and more. It's a true retail space dedicated to one brand in a large shop or department store in the form of a window display, stand, section, etc.

Brand corner implantation

The Shop-in-Shop has many advantages for both the brand and the store. The brand increases its reputation thanks to extra visibility, benefits from the flow of passers-by generated by the shop, lets people discover its products and tests the potential of a new concept. As for the store, it monetises its surface area, generates additional traffic and diversifies its product and service offer. This year, LAFUMA MOBILIER has increased its number of locations from four to thirteen, from Germany to the UK, including Belgium, Switzerland and Italy. The surface areas range from 50 to 100 m².


The Shop-in-Shop concept is a real communication ambassador, providing all the main messages related to the brand's history, labels, and collections. It is also an excellent merchandising tool for bringing customers into the brand's world.

Our LAFUMA MOBILIER retailers then benefit from a "self-contained" brand corner. It is composed of visual dividers, information sheets, material and product displays, so that our customers can discover and test our products as they please in a special setting.

Furniture store BILLER in Munich

Most of our Shop-in-Shops are now located in German multi-brand furniture stores that are adept to this type of concept. Here is an example of a shop-in-shop in the BILLER furniture store in Munich. Isn't this a successful brand corner?

Our teams are working continuously on these corners to improve the in-store customer experience and to increase brand desirability. Inspired, designed and made in France, our collections embody an in- & outdoor lifestyle influenced by French Chic! Our Pop up store and shop-in-shop contribute to highlighting our know-how and making it accessible to a larger number of people.