In 2021, LAFUMA MOBILIER products can be found at the BHV Rivoli for the second year running! In the last two years the brand has also been developing the Shop-in-Shop concept, which is now expanding in Europe.
LAFUMA MOBILIER is again set up in BHV Marais on the Rue de Rivoli, in the garden area in the first basement. Our deckchairs, lounge chairs including the iconic Relax and its "Zero Gravity" position are presented as part of a 30 m² Pop-Up Store. Until July 30th 2021, come and discover this brand corner and find the ideal piece to complement your small space or balcony.
Previously reserved for brands such as Printemps or Les Galeries Lafayette, the Shop-in-Shop concept is becoming more and more. It's a true retail space dedicated to one brand in a large shop or department store in the form of a window display, stand, section, etc.
The Shop-in-Shop concept is a real communication ambassador, providing all the main messages related to the brand's history, labels, and collections. It is also an excellent merchandising tool for bringing customers into the brand's world.
Our LAFUMA MOBILIER retailers then benefit from a "self-contained" brand corner. It is composed of visual dividers, information sheets, material and product displays, so that our customers can discover and test our products as they please in a special setting.
Our teams are working continuously on these corners to improve the in-store customer experience and to increase brand desirability. Inspired, designed and made in France, our collections embody an in- & outdoor lifestyle influenced by French Chic! Our Pop up store and shop-in-shop contribute to highlighting our know-how and making it accessible to a larger number of people.